Screen 1

  • Objective: Start the verification process. Tell the user they're about to verified, and inform them on steps required to do that.

  • Solution

    • Headline: Verify your identify

      • This headline is clear, succinct, and action-oriented. It tells users exactly what they’re going to do.

    • Subheader: It’s quick, easy, and secure.

      • Why include a subheadline? Good microcopy eliminates doubt and hesitancy. Sign up and verification processes can be long and clunky. Plus, there’s a lot of personal information (like, all of it) on a government-issued I.D. By assuring users the process is quick, easy, and secure these objections can be answered right away.

    • Body copy:

      • Step 1

        • Provide identity document

          • This could have been changed to “Provide your identity document.” to add a human touch. Modifiers like “my and your” are how people talk to one another, where “provide identity document” feels cold and can lead to the question, “…who are you talking to?”

      • Step 2:

        • Take a selfie

          • Everyone knows what a “selfie” is.

    • CTA:

      • Get started

        • Get started is a great CTA, and it builds momentum for the next slide.

Updating Sumsub’s I.D Verification Process

Sumsub is an all-in-one verification platform designed to catch fraudsters and aid businesses in meeting compliance worldwide. I was tasked with improving Sumsub’s I.D. verification process, and here’s how I did it:

Screen 2

  • Objective: Get the user to choose I.D. document and provide information about it.

  • Solution:

  • Headline: Choose your I.D. document

    • This is, once again, succinct, clear, and action-oriented.

    • I didn’t think a subheadline was necessary here. Less text is usually better than more text.

  • Body Copy:

    • What country was your I.D. issued in?

      • I like questions, because it engages the user and provokes a response. “Country of origin” feels passive and doesn’t necessarily motivate action.

    • Select your document type

      • This is clear, action-oriented, and succinct

  • (Note)

    • The order of these questions should be switched, and the second header headline can be deleted entirely. “Choose your I.D. document” doesn’t need to be repeated as “select your document type.”

  • CTA:

    • Continue

      • I like “Continue” as a CTA here because it reminds users that the process isn’t over. I thought about “Next” but that could be confusing. Scan next document? What’s next? Etc.

Screen 3

  • Objective: Help the user understand what’s going to happen next, and how to take the best photo possible.

  • Headline: Scan your document

    • Succinct, clear, and action-oriented.

  • Subheadline:

    • Use your phone to scan your I.D.

      • A subheader helps clear up how to carry out the first action. Use your phone. Scan your I.D.

  • CTA:

    • Start scanning

      • Let’s get to it!

Screens 4 and 5

  • Objective: Tell users to take a photo of the document.

  • Copy: Take a photo of the front side of your document

    • Easy, simple, clean. Tells you precisely what do.

Screen 6

  • Objective: Ask users to review the phot and either submit photo or take another one.

  • Headline: Review your photo

    • Succinct, clear, and action-oriented.

  • Subheadline: How’s it look? Make sure you I.D. document is clear and legible.

    • In this screen, we want users to confirm that the photo is a good one, or if they need to take another one. Is it clear? Is it legible? We want to be kind but clear with our words, and this does the trick.

  • CTA 1: Looks great! I’ll submit this photo.

    • By putting yourself into the shoes of the user, you can speak like them. By saying great and not good, it tells them to take a good picture.

  • CTA 2: It’s blurry. I’ll take a new photo.

    • If it’s blurry, a new picture needs to be taken. Simple as that!

    • NOTE: What if it isn’t blurry? What if it’s only partially visible? I might change this to something like, “I can do better. I’ll take a new photo.”

Screen 7

  • Objective: Let user know that their I.D. is being verified.

  • Headline: Checking your data

    • Could change this to “Verifying your identify.”

Screen 8

  • Objective: Create a success message.

  • Headline:

    • Success!

      • Succinct and clear, and creates joy,

    • Subheadline:

      • Great job! Your I.D. document was successfully verified.

        • This clarifies the “success!” message, and also adds some warmth, personality, and joy for users.

Ready to hire me yet?